Out of Home (OOH) advertising, particularly through billboards, is a powerful tool for boosting brand visibility and recall. High-impact visuals in high-traffic areas create memorable impressions, significantly increasing brand awareness compared to digital channels. For instance, national brands like Coca-Cola and local such as the University of South Carolina have used billboards to craft iconic campaigns that resonate with audiences during their daily commutes. By targeting specific demographics and locations, OOH not only enhances brand recall but also drives foot traffic and conversions, making it an essential part of any marketing strategy.