The Super Bowl is upon us and every year there is a lot of buzz about the commercials that will be playing throughout the showing. Every year we wonder, “Will the Budweiser Clydesdales make an appearance again this year?” “What funny commercial will Doritos have?” and the classic, “Whatsssuuuuppp!”
We all know plenty of folks will tune in on February 9 only wanting to watch the commercials, but true fans use commercial breaks to get more food, drink, and socialize during the games, often missing those million-dollar moments. With last year’s postseason setting viewership records, it’s fair to expect this year’s big game to bring in big numbers.
The Best Deal Around
Prices for Super Bowl ads have been steadily increasing, far outpacing viewership increases. According to Admeter, the average cost of a 30-second commercial in 2000 was $2.1 million, while viewership was estimated at 86 million. Fast forward to 2024, the average cost was $8 million, while viewership had only increased to 123 million. (source- Admeter)
While we can’t sell you a 30-second ad for the Super Bowl, we can help you find a billboard. And the good news is the price will be much easier for you to wrap your head around!
In the advertising world, you might hear of CPM – that stands for cost per thousand. I am sure you are thinking, Why is it not CPT? Well, “M” is the Roman numeral for thousand (mille), hence CPM! Super Bowl ads have about a $65 CPM, while the average billboard in South Carolina is around $2-$3 CPM. What a great value!
One and Done
So if I still haven’t convinced you to buy a billboard and you are dead set on buying a 30-second commercial spot, go for it! In the advertising world, one of the most important factors in a successful advertising campaign is frequency – or how many times an individual sees a particular ad. With the Super Bowl commercials, you are only getting a frequency of 1 for your millions spent; with billboards, you will have the potential to catch that individual multiple times as they commute to work, trek to a favorite restaurant, or shuttle their kids to extracurriculars week in and week out, all for a price that will sit much better in your wallet!
Give us a call so we can get some billboards to run alongside your commercial to boost its performance!